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Hey there, 

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My name's Christine.

I'm a Digital Marketer with a passion
for creating campaigns that connect
from social media strategy to
on-the-ground activations.

Alongside marketing, I love
capturing stories through

photography, bringing a visual
edge to the brands I work with.
This portfolio is a snapshot of
my work and style.

 

PROFESSIONAL

BACKGROUND

Social Media Manager and Council Member

Marketing Society of Ireland

I’m part of the Marketing Society of Ireland’s Future Council, where we create events that bring early-stage marketers together to learn, network, and be inspired. Alongside helping to organise and deliver these events, I manage our social media presence: running Instagram and LinkedIn to share updates, spark conversation, and showcase what the Council is all about.

March 2025 - Present 

I’m the Marketing & Brand Manager at Mint, a coffee shop chain and catering company working with clients from everyday coffee lovers to professional sports teams like Leinster Rugby. I lead our marketing across both sides of the business — from creating engaging social media content and developing brand partnerships, to overseeing campaigns that showcase our products and catering services. My focus is on building brand awareness, driving customer engagement, and bringing Mint’s personality to life through creative storytelling.

Marketing and
Brand Manager 

Mint (coffee and catering)

November 2024 - Present 

Social Media and 

Events Manager

The Irish Graduates Network

The Irish Graduates Network is a platform on which Irish graduate business professionals and entrepreneurs meet to form business relationships and to recognise, create or act upon business opportunities, share information and seek potential partners for ventures. I managed this platform with their social media content and event planning every month. Working for a network of people such as this greatly aligns with one of my core values of helping students utilise platforms such as the IGN to advance their careers and their own personal development.

January - December 2024

My previous role is a Digital Marketing Executive for the company GK Media, located in Galway. My position required me to manage different companies’ social media accounts, review their website analytics and build their platform to reach their target audience. The role  helped me develop my digital media marketing skills to a greater level and improved my confidence when working with different companies and brands.

Digital Marketing
Executive 

GK Media (Agency) 

January 2022 - June 2022

Amazon Prime Ambassador

Amazon Prime

October 2021 - December 2021

Working for Amazon Prime as their Brand Ambassador allowed me to effectively assess and communicate on-site needs such as marketing material and promotional collateral. I worked with my regional manager regarding new and innovative ways to market the brand. I educated customers by providing complete up to date information on Amazon’s new products and values which made the company stand out.

SKILLS &

EXPERTISE

Digital
Marketing
Strategy.

Public 
Speaking.

Event 
Planning.

Community 

Engagement.

Photography.

Creative

Thinking.

Market 
Research.

Content
Creation.

Copywriting.

Personal
Branding.

Email 
Marketing.

Partnership 

Management.

Organisational.

SEO.

Social 
Media 
Marketing.

Event 
Promotion.

  • Instagram

©2021 by Christine Fitzgibbon. Proudly created with Wix.com

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